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Job Description

About Us: We're on the lookout for a seasoned professional with extensive expertise in B2B email marketing. We need someone who can confidently navigate the email marketing landscape independently. In this role, you'll be a crucial individual contributor, responsible for every aspect of email marketing – from crafting engaging copy to analyzing campaign performance. We're not looking to train someone from scratch; we need a proactive individual who can hit the ground running and deliver tangible email marketing ROI. Does this sound like you? If you're detail-oriented, conscientious, and committed to best practices, you might be the perfect fit. You should excel in prioritization, time management, and project execution, with a keen eye for quality and a results-driven mindset. We value adaptability, resilience, and a determination to overcome challenges. Responsibilities: Develop and execute comprehensive email campaigns across the entire customer journey, from prospecting to retention Create new campaigns regularly and ensure existing ones remain current Continuously test and optimize all elements of campaigns to enhance performance Generate Marketing Qualified Leads (MQLs) to drive revenue growth Provide weekly reports on campaign performance and offer recommendations for improvement Manage campaign data enrichment, segmentation, and targeting Maintain brand consistency across all email communications Collaborate with external partners for necessary integrations, such as between email platforms and CRM systems Establish and maintain a modern, user-friendly preference center across multiple platforms Keep project and activity records up to date in our project management system Research and recommend new marketing technology tools and platforms Undertake additional marketing initiatives as required What You'll Bring: 5+ years of experience in email marketing, with a focus on B2B campaigns Proficiency in email deliverability, segmentation, copywriting, cadence planning, attribution, and design best practices Demonstrated ability to analyze campaign data and adjust strategies accordingly Knowledge of regulatory compliance, particularly regarding preference centers Experience collaborating with cross-functional teams, including Sales, Product, Customer Success, and Support Capability to overcome operational challenges and stay focused on delivering results Hands-on experience with multiple email platforms Familiarity with email platform integrations, especially with Salesforce If you're dedicated and hardworking, you'll feel right at home with our dynamic, supportive team. We offer the stability and benefits of an established company, coupled with the energy, camaraderie, and growth opportunities of a startup environment. Job Type: Full-time, Remote Salary: $75,000 - $85,000 per year Schedule: Monday to Friday (US time zones) Benefits: Unlimited paid time off Medical, Dental, Vision, and Life insurance Professional development and training opportunities Experience Level: 3-5 years Schedule: 8-hour shift Experience: Marketing automation (preferred) Work Location: Remote

Employment Type: Full-Time

Salary: $75000.00 - 85000.00 Per Year

Education Level: No formal educational credential

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