Marketing Analytics Specialist (Hybrid/Remote) Location: Wilmington, DE (Remote flexibility available) Join a dynamic team at Nemours Children's Health as a Marketing Analytics Specialist. Our Digital Analytics team is expanding, and we're seeking a strategic and highly analytical professional to drive actionable insights and optimize our marketing strategies. About Nemours Children's Health: At Nemours, we're dedicated to improving the health of children. Our Digital Analytics team plays a crucial role in enhancing our outreach and impact. Role Overview: As a Marketing Analytics Specialist, you'll harness your expertise in data analysis to fuel our marketing initiatives. From interpreting campaign performance to identifying growth opportunities, your insights will shape our strategic direction. Key Responsibilities: Data Analysis: Gather and analyze data from diverse sources including digital platforms, CRM systems, and market research to uncover actionable insights. Reporting and Visualization: Develop and manage reporting dashboards and data visualization tools to track KPIs and monitor marketing metrics effectively. Strategic Insights: Conduct in-depth analysis to identify trends, patterns, and correlations that inform strategic decision-making and enhance campaign effectiveness. Campaign Optimization: Evaluate marketing campaigns, promotions, and initiatives to measure effectiveness and recommend optimizations for maximum ROI. Audience Segmentation: Utilize customer data to identify target audiences, understand behaviors, and personalize marketing communications. Market Intelligence: Stay ahead with market research and competitive analysis to uncover industry trends, opportunities, and potential challenges. Stakeholder Engagement: Deliver clear reports, presentations, and actionable recommendations to stakeholders across the organization. Requirements: Education: Bachelor's degree in Marketing, Business, Statistics, or a related field. Experience: Minimum 5 years of experience in Marketing Analytics; 7+ years preferred, demonstrating a track record of success in improving marketing performance. Location and Work Hours: While based ideally in Delaware, we welcome candidates for this hybrid or remote position with a commitment to East Coast business hours. Join Our Team: If you're passionate about leveraging data to drive impactful marketing strategies and thrive in a collaborative environment, we encourage you to apply.

Employment Type: Full-Time

Salary: $42000.00 - 104000.00 Per Year

Education Level: No formal educational credential