Job Title: Marketing Campaign Specialist Overview: As a pivotal member of our Strategy and Growth team, the Marketing Campaign Specialist plays a crucial role in executing and refining demand generation campaigns aimed at driving revenue for our products and solutions within the QA/QC business segment. Collaborating closely with Marketing and Campaign Managers, you'll craft campaigns to build a robust lead funnel and nurture prospects, ensuring timely execution and implementing best practices to enhance the customer journey and campaign effectiveness. Responsibilities: Develop and optimize multi-channel campaigns across various programs, utilizing organic and paid social media, paid search, content syndication, email marketing, events & webinars, video marketing, and web content. Serve as a subject matter expert for digital channels, ensuring best practices are applied to all tactics. Maintain consistency in messaging, branding, content, and design across communications. Coordinate marketing calendars across multiple programs. Execute tactical marketing campaigns, including email marketing, digital strategies, and collaborating with external publications. Collaborate effectively with various teams, including content writers, design, social media, localization, events, and digital channels. Support promotional activities for trade shows and user meetings. Establish KPIs and metrics reporting for campaigns, recommending data-driven tactical adjustments and exploring new channels or formats. Manage projects in the Project Management System. Qualifications: Bachelor’s degree in marketing, communications, or a related field; or equivalent certification. Minimum of 1-3 years of experience in B2B marketing, managing global marketing programs. Demonstrated experience in creating and deploying demand-generating campaigns. Strong writing skills tailored for B2B audiences across various formats. Expertise in digital marketing best practices and trends. Experience in event management or marketing (live/virtual) is a plus. Ability to thrive under tight deadlines and manage competing priorities. Strong interpersonal skills with the ability to collaborate effectively across teams. Organized with solid project management skills and a proactive problem-solving approach. Familiarity with various MarTech and analytics tools such as Salesforce, Marketo, Smartsheet, and Google Analytics. Company Description: Our company is a global leader in specialty measurement, pioneering innovations in chromatography, mass spectrometry, and thermal analysis for over 60 years. With a presence in 35 countries and products available in over 100 countries, we focus on delivering business advantages for laboratory-dependent organizations, enabling advancements in healthcare, environmental management, food safety, and water quality. Diversity and Inclusion: At our company, diversity and inclusion are integral to our core values. We actively implement programs and practices to foster inclusive behavior and increase diversity across our organization. We are committed to equal employment opportunity and embrace diversity for the benefit of our employees, products, customers, and community.

Employment Type: Full-Time

Salary: $8.00 - 33.00 Per Hour

Education Level: No formal educational credential